Laqshya Media Group CEO Atul Shrivastava joins OAC 2023 panel of speakers

Are specialist agencies expected to create more compelling plans that engage brand marketers more deeply in the buying decisions? Would the buying patterns change when it comes to DOOH buying and programmatic buying? Atul Shrivastava, CEO, Laqshya Media Group will be sharing his perspectives on these issues in a panel discussion on the theme of 'How to prevent commoditisation of OOH buying’ at the Outdoor Advertising Convention 2023. OAC 2023 will be held at the Manekshaw Centre, Delhi on July 28-29.

Atul Shrivastava started his professional journey with Aditya Birla Nuvo Ltd in Kolkata, then switched to Shaw Wallace & Co. Ltd. in Delhi, and Som Distilleries & Brew Ltd in Mumbai and Bhopal before joining Laqshya Media Ltd as Regional Manager - North in 2002. He rose to the position of its CEO in 12 years. Starting from developing the Solutions business and developing outdoor assets in various cities across North India through tenders & lease arrangements, Atul took up the national role in 2011 as the COO of the company.

Apart from winning many accolades for his initiatives and contribution in his professional career, Atul is a Life Time member of the All India Management Association, Noida Management Association, Delhi Advertising Club and The Advertising Club Mumbai. He has also been a part of the Calcutta Management Association and Indore Management Association. Atul also headed the Calcutta chapter of “Beyond Wars’ (peace organization based in the U.S.A.) and Rotaract Club of Rishra (leading it to the Best Club Award in RI Dist.329). With a bright academic record, Atul has also been very active in the fields of writing, dramatics & N.C.C.