Chitra Painters Group wins exclusive media rights outside the railway station premises
By Ria Banerjee - April 23, 2019
Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years
Chitra Painters Group wins sole advertising rights on the exterior of the railway station premises from Nagercoil in Tamil Nadu to Thrissur in Kerala. This contract has been issued by the Trivandrum Railway Division under the Southern Railways for a period of 5 years. Chitra Painters is under the process of installing large formats like backlit, hoardings, billboards and advertisement signages on railway bridges for a stretch of 625 km in the exterior premises of 108 railway station under Trivandrum Railway Division.
Commenting on this occasion, Rajesh Kumar M., Partner, Chitra Painters, shares, “Most of the media format is available on private property and not much on government lands. We are planning to put up a good percentage of media formats because there are lots of strategic locations and railway bridges all over Kerala and Southern Railway Division under Indian Railways. It is an unexplored market and we see ample scope to make any consumer brands visible in different media formats. There are railway bridges and other areas outside the station premises where there is high scope of visibility and we are planning to develop different media formats in the next 3-4 months.”