OAA

Ashish Morone, Senior Vice President & Head Marketing Communications – HDFC Bank, joins OAA 2022 Jury

A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the “segment of one” more effective.

Published

June 6, 2022

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Ashish Morone, Senior Vice President and Head – Marketing Communications, HDFC Bank, joins the Jury for the much awaited Outdoor Advertising Awards (OAA) 2022 contest.

Ashish Morone is a passionate marketer with over 22 years of experience. A strong advocate of brand building, Ashish is very keen on digital transformation of marketing and is keenly involved in data-led digital marketing with no human intervention.

Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the “segment of one” more effective. He has set up the customer loyalty measurement practice at HDFC Bank through implementation of NPS. He also heads the POD for driving the digital business on personal loans.

Prior to HDFC Bank, Ashish worked with FCB Ulka where he launched the new face of Mahindra through Scorpio model, amongst many other categories. He has worked in the BFSI industry, for major brands like ICICI Bank, HSBC Mutual Fund and Edelweiss Tokio Life Insurance.

Ashish will be integrally involved in the OAA 2022 judging process that will be conducted at two levels:

Online – for the first round of shortlisting
In-person Jury meetings in Mumbai & Delhi to select the winners (Gold / Silver / Bronze) from the shortlisted entries.

OAA 2022 will have participation in 6 different award categories & 20+ sub-categories:

Brand Categories having 12 sub-categories
Media Plan of the Year
Special Categories – such as, Green OOH, DOOH, Ambient Media, Best Innovation, Activation
International
Public & Social Causes
Campaign of the Year.

Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders.

The OAA 2022 entries, to be submitted online not later than June 10, 2022.