Armour Digital OOH takes up Associate Sponsorship of 2nd South India Talks OOH conference

The OOH growth story in the southern Indian states is distinctly marked by transit media expansion and digitalisation of media. Armour Digital OOH is one of the forerunners in both transit and DOOH spaces in the southern region. The OOH major sees the upcoming 2^nd South India Talks OOH conference an opportunity to bring about greater collaborations among the industry stakeholders and has taken up the Associate Sponsorship of the conference that will be held at Grand GRT Convention Centre in Chennai on February 2, 2024. 

Sharing his thoughts on the brand association with the OOH conference, Anil Hirani, Managing Director of Armour Digital OOH says: “OOH/DOOH business will increasingly call for a higher scale of investments, pooling of diverse capabilities for getting the best business outcomes, and concerted industry action on the policy front and engagement with government authorities that award long-term contracts. At Armour Digital OOH, we believe in a collaborative approach for spurring industry growth, and we see our brand association with South India Talks OOH conference as a clear statement of our intent to further the industry growth prospects. It is in the fitness of things that this conference is focused on the southern markets which have high growth potential.”

The conference will feature keynotes, presentations and panel discussions on the growth opportunities in the Southern OOH market, as well as promote collaborative partnerships between different constituents of the OOH business.