Adservice Limited, a leading OOH agency in Kolkata, won the single beautification rights from the Siliguri Municipal Corporation for the period of 15 years. Adservice is targeting for completing the development of approximately 45 unipoles and 160 cubes within September 2013. Sukalyan Mondal, Executive Director, Adservice Limited, said, "This will be a very unique as well as creative venture for North-Bengal region and Siliguri in specific, and our own engineering team will execute the entire project starting right from planning to monitoring. In terms of infrastructure we are targeting international standards and there will be an investment of around Rs 5 crore for this whole venture."