Wipro Consumer Care consolidates media mandate with Wavemaker (WPP Media)

Wipro Consumer Care & Lighting, one of the fastest-growing FMCG companies, has consolidated the media mandate for its Consumer Care business with Wavemaker, a WPP Media brand. The mandate spans the full spectrum of media strategy, investment, and activation across both traditional and digital touchpoints. 

This consolidation brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution. By aligning data, technology, and creativity, the partnership is designed to unlock deeper consumer insights, enable more agile decision-making, and drive stronger business outcomes across Wipro Consumer Care’s portfolio. The move reflects the company’s focus on strengthening consumer engagement in an increasingly fragmented landscape, while improving efficiency and scale through a unified, data- and insight driven media approach. 

Speaking further on the consolidated mandate, Neeraj Khatri, Chief Executive, India and SAARC Business, Wipro Consumer Care & Lighting said, “As we continue to scale our portfolio and deepen our consumer connect, it is important for us to have a more integrated and agile approach to media. This consolidation allows us to bring greater alignment across planning and execution and respond more effectively to evolving consumer behaviour. We see this as an important step in strengthening how our brands engage with consumers across markets.” 

S Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care & Lighting, said, “As consumer journeys become more fragmented, ensuring consistency in how our brands show up across touchpoints becomes critical. This partnership with WPP Media enables us to bring greater cohesion across planning and execution. WPP Media’s deep understanding of the consumer category, combined with its ability to integrate data, technology, and insights, makes them a strong partner for this next phase of our growth.” 

Prasanth Kumar, CEO South Asia WPP Media shared: “It is a delight to welcome Wipro Consumer Care to WPP Media. Partnering with a trusted brand like Wipro Consumer Care presents an opportunity to create enduring value by bringing together experience, perspective, and a shared ambition for growth. In an ever-dynamic market that demands customised solutions, Team Wipro has already demonstrated strong enthusiasm and commitment to delivering the most effective outcomes.” 

Shekhar Banerjee, President, Client Solutions, WPP Media South Asia, said, “We are thrilled to welcome Wipro Consumer Care to WPP Media. Home to several iconic brands with strong market salience, the company is well positioned for its next phase of growth. Combining our expertise in data, content, and commerce with deep category understanding, we look forward to unlocking new growth opportunities and creating work that moves both consumers and markets.”