Podhigai Ads secures exclusive advertising rights for Nagpur Metro

Chennai-based Podhigai Ads has secured exclusive advertising rights for the Nagpur Metro, offering a range of branding options, including exterior full wraps of metro coaches, interior panels like posters and stickers, and digital screens. Nagpur, a prominent consumer market in Central India, features a metro system that spans 38 stations across approximately 38 kilometres. With a daily ridership of over 100,000 and a monthly footfall exceeding 3 million, the metro presents significant advertising opportunities. 

Suresh Seeni, Director of Podhigai Ads, stated, “Securing advertising rights of Nagpur Metro train strengthens our presence in Central India, offering brands innovative opportunities to boost visibility and engagement. We’re excited about the potential at Nagpur Metro train and committed to delivering creative excellence to leave lasting impressions and drive success for our clients.” 

Amit Kanani, Sales Head – Revenue & Asset Acquisitions, added, “Metro, as a medium, has immense scope for various creative and large format opportunities that will be visible to millions of passengers every month. With the aid of highly creative, colourful and illustrative design formats and in-depth detailing, this medium can cover every aspect of a client’s requirement. Almost all categories of products are suitable for metro branding due to its advantage of mass exposure.”