The 10-year contract has been given for the new Midfield Terminal
We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera
Unity, collaboration and perseverance vital for OOH growth
Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai
While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing...
As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds
Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years
The ad rights have been acquired on the Pahar Ganj side of the station for a period of 5 years
The Cochin-based OOH firm is set to operate digital LED screens of 24 x14ft size in 15 locations across roadways and railways
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk