Contracts & Investments

EyeTalk Media Ventures, Infinity OOH expand DOOH reach with Nehru Place site

The site display brightness changes through different times of the day

Published

March 9, 2021

EyeTalk Media Ventures is partnering Infinity OOH to manage and market approx 250 sq.meter DOOH site located in the busy Nehru Place in New Delhi. The DOOH site has been developed where earlier a static site was in operation.

To enhance the display visibility, the DOOH site is equipped with dynamically adjusted brightness that changes with the time of day. So, the brightness reduces as daylight reduces, thus also factoring in the traffic safety factors.

Given its location, the DOOH site is seen to be preferred by advertisers of electronic categories like mobiles, laptops, printers and other gadgets for which consumers tend to visit Nehru Place market.

EyeTalk Media Ventures is planning to upgrade the site with Live AQI, Government’s Twitter updates and Live Traffic updates.

EyeTalk Media Ventures in association with Infinity OOH has already installed a network of premium DOOH sites in Delhi NCR in places like Connaught Place, Greater Kailash, South Extension, etc.