Ad Policies & Regulations
Noida Authority mandates removal of advertising media on traffic signals
The media was cited as obstructing traffic view of the signals
In a meeting conducted on August 11, the Noida Authority has decided to remove advertising signages placed on 112 traffic signals in the city which were seen as obstructing traffic view of the signals. The signages are to be removed in two-weeks’ time.
The Authority will reportedly be monitoring this issue closely with weekly meetings.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner