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Industry News2 days ago

‘Maintaining healthy pricing discipline requires collective responsibility’

In this series of conversation with industry players, we throw the spotlight on an issue that has long been a...

OAC2 days ago

Jahan Mehta of OAP MediaTech joins OAC panel on raising OOH’s edge

Jahan joins a panel that will discuss a critical question facing OOH today, as the digital medium continues to hold...

OAC2 days ago

Proactive In & Out Advertising partners OAC 2026 as Associate Sponsor

“Supporting OAC reflects our commitment to ensuring that evolution is driven by collaboration, not competition,” says Anant Jain, Director, Proactive...

OAA6 days ago

Ideas, debates & discussions power OAA 2026 Jury Meet 2 in Mumbai

The OOH Advertising Awards 2026 contest entered the second round of judging today wherein entries for Group B and C,...

Campaigns6 days ago

Amazon turns Mumbai into immersive media canvas

The digital platform giant has launched a large-scale experiential campaign across Mumbai to commemorate the 10th anniversary of Prime Day

Campaigns6 days ago

Morrison offers the perfect serve at Wimbledon 2026

The campaign created by Leo UK promote Morrisons’ bespoke Grand Slam Doughnut and is complemented by activations and OOH vans.

OAC7 days ago

Simca Advertising Limited comes on board as Associate Sponsor for OAC 2026

The out-of-home media company marks its first association with the OOH Advertising Convention for the event’s 20th edition scheduled to...

Campaigns1 week ago

Multiply Media Group expands into Saudi Arabia

New partnership will establish a premium digital Out-of-Home advertising network across leading retail destinations in Riyadh and Jeddah

Campaigns1 week ago

LEGO turns Shanghai’s subway into a 4,104-piece celebration of engineering

To launch the LEGO Technic Koenigsegg Sadair's Spear, the brand transformed Shanghai Metro stations into immersive installations, displaying every single...

Campaigns1 week ago

Haldiram’s reveals meaning behind ‘Acche Din Aane Wale Hai!’ activation campaign

The campaign was made to hint the extensive expansion of their new outlets in Lucknow and Gorakhpur

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