Sustainability
‘There is a big demand for fabric printing’
Caterpillar is making huge investments to meet the soaring demand for green printing
Caterpillar, a printing and finishing solutions service provider, makes huge investments to meet the soaring demand for green printing. The OOH solution provider has installed two EFI machines, a GS EFI GS3250LX PRO UV Hybrid and a GS5250 LXR five-meter roll-to-roll kit for outdoor and indoor signage business. The company also has an EFI Reggiani, a dye-sublimation printer for soft signages, flags and banners.
Nishant Shah, managing director at Caterpillar, said, “There’s a big demand for fabric printing and with the Reggiani running speeds of up to 400 sqm/hour, finishing became our biggest hurdle. Cutting the fabric to shapes and accurate sizes quickly and accurately manually would generally create a backlog. This led us to the decision of investing in a digital finisher which would fulfil all our cutting and finishing needs.”
Nishant Shah added, “The new kit will help us eliminate finishing bottlenecks as well as reduce wastages and losses.”
The 3.2×3.2 metre MCT VersaTech2 is equipped with TigerVision, a vision system for accurate scanning and cutting printed graphics built on a single screen software interface. The VersaTech2 is capable cutting aluminium, vinyl/plastic badges, labels, rolled vinyl, semi-rigid plastics, flexible circuits, rolled fabric, rigid boards, plastics and composites, packaging and cardboard materials, structural materials including point-of-purchase, foams of varying densities and thicknesses, and banner material.
-
International EventsFrom field barcode to sunburnt car & free beer: Cannes Outdoor Lions 2026 say it all!
-
OAARitu Mittal joins the jury for the 20th edition of OOH Advertising Awards 2026
-
CampaignsAmnesty International Canada and Cossette ask Quebec to ‘Change Your Perspective’
-
CampaignseasyJet urges travellers to ‘Drop Everything’ with OOH Campaign in the UK