On the West Stand, the front facia branding has been produced using large format eco-friendly fabric printing instead of flex
The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture...
The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays
The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable...
BBMP has reportedly been approached with bio-degradable fabric for advertising
The specialist agency encouraged its employees to make a financial contribution for extending flood relief and that entailed foregoing some part of their current month’s salary
Around 1,000 media units will be installed around the 11 villages
Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward...