The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions
In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405...
The flex printing industry in the state has decided to pro-actively promote recycling of PVC banners to make useful products from it. The state has more...
The NGO is associated with various high-buzz events like IPL, Pinkathon and TCS 10K Marathon to collect and recycle their flex banners and make 1,000 bags...
Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex...
The company has created a breathing wall with plants planted on it that also houses an 8ft x 4ft display area; green materials will be used...
Skrap collected 145 kg of flex waste which was distributed amongst different channels for recycling. A huge chunk was sent to ACC Cement which uses PVC...
An ambitious research project spearheaded by the Vinyl Council of Australia has identified novel recycling applications in a bid to make use of the 1.2 million...
While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats...
The 100% recyclable fabric-based signage solutions have been used in place of PVC; 10 media units at the airport have been wrapped with this eco-friendly material
This campaign is executed by Signpost India
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Indore, Surat, Navi Mumbai & More: Vim Salutes India’s Cleanest Cities with Exclusive Offer via an OOH campaign on its...
Each billboard or screen follows a consistent format: a popular Bollywood lyric tied to a specific moment.
Eye-catching displays come alive when the raindrops begin to fall - clouds moves aside to reveal a plate full of...
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...
Ajit has over 3 decade experience in Media in India and abroad brings a unique blend of creative strategy and...
Abhijit has worked in India’s OOH industry for over 30-years and during that time has demonstrated his entrepreneurial spirit as...
While search, including retail media, largely drove the uplift in spends, the OOH sector, particularly its digital formats, demonstrated significant...
This agreement is signed with Punbus
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH...
This eye-catching installation is the latest stroke of genius in Nike's ‘Scary Good’ football campaign, designed to amplify the brand's...
In an exclusive walkthrough with Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, he reveals how they're transforming mall...
Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world-class speakers and...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are...