With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
The campaign is executed in Chennai
The campaign is executed by SVA Media Consultancy
A vibrant crimson backdrop serves as the canvas for a dynamic "hero" shot featuring a splash of liquid chocolate and...
The Zepto creative sets the stage by highlighting the benefit of a clear nose (enjoying perfumes), while Otrivin provides the...
Titled ‘2025 in a Blink’, the campaign used real order insights from across the country to reflect how India actually...
DDX Asia 2026 will take place on 12-13 February 2026 at the Bombay Exhibition Centre in Mumbai, India.
Fabian Trevor Cowan, Director at Connect Digital, shares his perspective on three standout OOH campaigns that stood out to him...
Rajat Sikder, Director, Walk The Talk (WTT), reflects on a year of breaking boundaries in OOH, sharing the stories behind...
Sonal previously served as the Director and Head of Marketing for India, and she shared news of her elevation via...
DDX Asia 2026 will be held on February 12–13, 2026, at the Bombay Exhibition Centre (NESCO), Goregaon, Mumbai.
Jayesh Yagnik, CEO, MOMS Outdoor, shares the top three campaigns that stuck with him in 2025. Here is a look...
The contract, awarded by the Northern Railway, grants the agency sole advertisement rights for all platforms and Foot Over Bridges...
A round up of the moments and trends that shaped the OOH industry in 2025
Installed in a public setting, the structure invites passersby to engage with it using an external buzzer. Once activated, the...
The creative presents wrecked vehicles exactly as they are, dented doors, crushed panels, bent frames, paired with blunt, Hindi-led copy...