With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
For the second year running, Trip.com has transformed Singapore’s Dhoby Ghaut MRT station into an immersive travel experience, inviting commuters...
The OOH innovations are conceptualised and executed across Delhi, Lucknow and Patna by Coral Media
With a series of sharply relatable messages placed inside Delhi Metro coaches, YesMadam uses everyday anxieties around work, money, relationships...
For Season 2 of Netflix’s The Gentlemen, a field near the Gatwick flight path became an unexpected OOH canvas, with...
With its latest Vigil Aunty campaign, HDFC Bank uses a familiar public space and a playful visual to bring its...
Vistar's expansion introduces Vistar’s full suite of cutting-edge solutions to Japan, including a digital OOH dedicated demand-side platform (DSP), supply-side...
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
With its SME IPO set to open on September 11, Century Business Media is looking to leverage the public listing...
In this candid column first published in the August edition of Outdoor Asia, Noomi Mehta, Chairman of the Board at...
The Commissioner of the Bengaluru Central City Corporation has directed the removal of unauthorized advertisement boards across all six divisions,...
The Media4growth series on ‘Lab Testing: The Way Ahead for LED Displays?’ continues with Rajneesh Rawat, Managing Director at Orion...
Lab Testing: The Way Ahead for LED Displays? continues with Gangasagar Amula, Director at Absen India, who shares his take...
Conceptualised by Mark Creative Agency, the campaign used a Telugu cultural icon to create curiosity around the brand’s launch in...
This campaign is executed in collaboration between Rodeo, Naga DDB Tribal and Publicis Media
In the next conversation, as part of the M4G series, ‘Lab Testing: The Way Ahead for LED Displays?’ Aarun Poojary...