With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
The campaign is executed by MOMS Outdoor
Uber brought a slice of holiday behaviour into the city by turning parked cars into visual metaphors for “sunbed reservations.”
The campaign is executed in East London
The campaign is conceptualised by Bare Bones Collective
In its latest OOH campaign, developed by ARK Agency, the travel brand positions its ads next to existing outdoor creatives,...
Amman Anup Kumar, Partner at R. Kumar Opticians, offers a layered view of outdoor advertising, where creativity drives recall, airports...
This significant win entrusts WPP Media India with the full spectrum of media services, leveraging the strategic expertise, data-driven insights,...
The results of the 20th edition of the much awaited OOH Advertising Awards (OAA) will be held on the evening...
The recent protest by the Telangana OOH industry body in response to the Government Order 84 based on the newly...
As per the tender document , the contract offers advertisers a three-year license to design, install, manage, and monetise advertising...
Shailesh Pithadia, Founder and CEO of SkyBlue Group, offers a sharp perspective on outdoor advertising, where billboards build belief, but...
JadeBlue Lifestyle India Limited's Executive Director Shambhav Chauhan has a sharp eye for what works on the street, and an...
The new appointments are made across Australia, America, Southeast Asia and ANZ
If a brand has a social media strategy on the plan then it needs to build in DOOH to make...
This consolidation brings all media responsibilities under a single, integrated model, enabling more consistent and cohesive planning and execution.