With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
The experience zone was created during Radhika Das’s first ever India concert
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The campaign is conceptualised and executed by MOMS Outdoor