With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently,...
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
The activation is executed by MOMS Outdoor
The Astral brand uses a larger-than-life outdoor installation to dramatise the strength of its wood adhesives.
Created by McCann NZ bold red billboards featuring iconic menu names turn simplicity into a powerful brand reminder across New...
By syncing creative delivery with local heatwaves, the brewing giant ensures its messaging hits peak relevance exactly when consumers are...
The campaign is executed by WPP Media`
Goafest 2026 is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).
The activation was executed at Worldmark Gurgaon
The campaign is developed by the creative agency GIGIL
New research from Accretive reveals while OOH Ad spend in US is increasing, there are still barriers for OOH investment
Chirag Shah, Director of Lumocast, discusses the rapid shift from static to digital signage, highlighting the demand for real-time content...
She succeeds Gagandeep Bedi, who has been elevated to the role of APAC Marketing Strategy and Operations Lead, both reporting...
The city’s metro system spans 55 stations covering about 68 kilometres in total.
Mac Gangam, President, Shenzhen Atenti Technologies, shares insights from discussions with industry stakeholders at the expo.
WOW Advertisement manages the large-format digital installation that lights up the city skyline every evening.
Hiscox and EE are the launch partners