Audience Data & Measurement
BARC Week 15 impressions reach 15.47 billion
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
BARC India Week 15’s total impressions of both TV + OOH increased to 15.47 billion from 15.33 billion of Week 14. The TV impressions alone stood at 15.31 billion in this week. The data showcases the list of Top 10 Advertisers, Top 10 Channels and Top 10 Brands across genres on a weekly basis which can be further diversified into different genres. The data includes study conducted amongst India’s urban 2+ target audience.
In week 15, Hindustan Unilever, Reckitt Benckiser India and ITC Ltd occupied the top three positions respectively in the list of Top 10 Advertisers. Lalitha Jewelry, Dettol Liquid Soap, Santoor Sandal and Turmeric stood as top 10 brands in the list.
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Campaigns
Netflix takes ‘The Gentlemen’ outdoors – and puts its message on the grass
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Creative ConceptsQubo puts its security cameras on billboards, literally
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CampaignsHamdard reimagines skincare for Gen Z through new-age OOH
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Digital Display
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights