As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, RoshanSpace Brandcom, and Payal Patel, Co-Founder, Devangi Outdoor, shed...
The rights are for a period of 15 years
The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, Director of Sun Sign & Technologies, in this...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann, and TBWA.
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next chapter of Out-of-Home advertising, in this...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows Advertiser to put any size of...
London Lites’ network comprises more than 65 premium digital signs across central London, including flagship sites such as The Cube at Flannels Oxford Street, one of...
The campaign was timed to promote IAMS Healthy Weight Dry Cat Food, a new product formulated to support feline weight loss.
Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side platform integrations, and suite of innovative...
Held at the Ritz-Carlton in Bengaluru, The Panasonic Tech Summit brings together a range of solutions tailored for different business verticals, enabling immersive and efficient consumer...
The campaign is executed by Coral Media
The campaign is executed across Mumbai, Delhi-NCR and Bengaluru
The campaign is executed in Mumbai
The initiative, for Greyhounds as Pets (GAP), comes ahead of the announced ban on greyhound racing in Aotearoa from August...
The creative direction of the OOH activation is centered on clarity and sensory appeal. Billboards prominently feature the phrase "Now...
Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel's continued strength through 2025.
The experience zone was created during Radhika Das’s first ever India concert
As part of Media4Growth’s ongoing series, Insights: Brand Marketers on OOH, Anirban Paul Chowdhury, National Marketing Head at Skipper Pipes,...
The operational mandates of these retiring agencies are being absorbed and integrated into the three retained creative networks: BBDO, McCann,...
Prateek’s career spans both traditional media powerhouses like Radio City, Disney Star, Sony Pictures Network, and Zee Media, as well...
In the interim period, the company announced that the responsibilities of the Managing Director will be managed by the Deputy...
In his column, Ranganathan Somanathan, Global Chief Growth Officer at billups, writes why accountability and storytelling now define the next...
According to the new policy, division of Mumbai in Zone 1/2/3 has been dispensed with and now, the policy allows...
In the next feature of ‘Insights: Brand Marketers on OOH’, Media4Growth speaks with Chandan Mendiratta, Chief Brand Officer, Zepto, on...
The campaign is conceptualised and executed by MOMS Outdoor