OOH is expected to grow at a moderate rate of 4.3 per cent.
The larger than life site can be used as one spectacular format, or as multiple smaller media units carrying diverse brand messages.
After four decades, Dolmio’s much-loved puppet family returns in a larger-than-life OOH comeback, turning a familiar piece of brand nostalgia...
Conceptualised in-house and executed in Bengaluru, Instamart’s latest outdoor campaign brings an LPG cylinder and Digene together to promote its...
Created with Uncommon Creative Studio in New York City, the campaign uses a giant hairball to promote K18’s new FutureIQ...
The campaign is conceptualised by Talented agency and executed by Coral Media
Executed by RapportWW, the campaign has gone live across roadside, transport and digital sites in the UK.
Prasenjit has held marketing and business strategy roles across organisations including TEN Sports Network, Videocon Consumer Durables, Reliance Digital Retail,...
Running until 13th September, coverage will appear at scale across Ocean’s network of large format premium screens in key UK...
At Candid Chats Backstage@OAC 2026, Siddharth Dabhade, Global Chief Business Officer, Lemma, spoke about connecting OOH with measurable outcomes, audience-led...
She joins Reliance Brands after working as an independent consultant on strategy, positioning and brand growth.
The mandate covers end-to-end media strategy, planning, buying and activation.
Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, shares his views on going public, future plans and shaping...
Raghu Khanna, Chairman and Managing Director of CASHurDRIVE Marketing Ltd., shares how taking the company public has changed the way...
The partnership kicks off with a massive outdoor blitz starring superstar Shah Rukh Khan. Spanning more than 70 billboards across...
The campaign is conceptualised and executed by Coral Media
Crompton 2.0 brings together a refreshed master brand, new platforms and a premiumisation push as the company expands its presence...