Contracts & Investments
Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow
The pole kiosk media lends itself to advertising by a whole gamut of national and local brands
Lucknow-based Lavkush Enterprises has bagged the tendered sole rights on about 10,000 electric pole kiosks across the state capital city. The contract has been awarded to the firm for a period of one year. Commenting on this win, Jitendra Singh, founder of Lavkush Enterprises, told Media4Growth that both national and local brands are seen to favour using this media for reaching out to the entire cross-section of Lucknow’s demography.
While the national agencies include this media in the mix for campaigns of major brands like telecom players, Singh expects to also do direct business with a whole range of local brands.
Over the years the OOH firm has had ad rights on Lucknow airport baggage trolleys, FOBs, Varanasi airport media, among others
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