Ad Policies & Regulations
Maharashtra Govt plans new hoarding policy for MMR
The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.
The Maharashtra state government is planning to introduce a new policy for hoardings applicable in the Mumbai Metropolitan Region (MMR). This was stated by the Cabinet Minister for Industries on July 1 while addressing the legislative assembly.
It is reported that the hoarding policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end and a structural audit will be conducted of all hoardings.
BKC station of Metro 3 Aqua Line to be called Kotak Bandra-Kurla Complex metro station
Medimix shines on cab advertising in Mumbai, Pune and Delhi
Times OOH transforms SSRIA airport with cutting-edge digital video walls
Santosh Padhi (Paddy), CCO and Ayesha Ghosh, President move on from W + K India
The Advertising Club announces the managing committee for the current fiscal of 2024-25
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Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
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‘OOH is an important channel to connect with corporate audiences’
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Reporters/Content Writers
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Mumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season
This collaboration is set to enhance the Club's visibility across the city, leveraging Capital Group's extensive outdoor network
Torrent Advertisers secures exclusive advertising rights for Baba Saheb Ambedkar Bus Terminal, Bhubaneswar
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Air passenger traffic growth at Indian airport rangebound
However, the traffic volumes have grown month-to-month compared to corresponding months of 2023
Shree Advertising secures CIDCO contract for high-Impact Ad spaces at key Navi Mumbai railway stations
The five-year contract covers strategically important stations along the Belapur-Panvel (BR) Rail Corridor and the Nerul-Uran (NUR) Rail Corridor, including...
Khushi Advertising wins advertising contract for Forum South Bengaluru Mall
This contract is for a 3 year period with total rights for all Above The Line (ATL) and Below The...
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
OOH campaign revives iconic Joker scene with stunning staircase artwork
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
Britannia’s “Ting Ting Ti Ding” campaign turns heads with new bread packaging
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
“With digital content, you don’t have to wait for the product to be manufactured”
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
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Adonmo secures $25 Million to expand its dominance in digital outdoor advertising
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‘Sensor-based AI technology is changing the game’
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Perion at the forefront of pDOOH surge
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Contracts & Investments
Mumbai City FC announces Capital Group as Official Outdoor Media partner for ISL 2024-25 season
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International EventsMedia for a better world event marks milestone in sustainable OOH media
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Digital DisplayTimes OOH transforms SSRIA airport with cutting-edge digital video walls
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Planning StrategiesThe Advertising Club announces the managing committee for the current fiscal of 2024-25
