Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA), raises strong concerns over the Brihanmumbai Municipal Corporation’s (BMC) draft policy on outdoor advertising.
As the Brihanmumbai Municipal Corporation (BMC) wraps up its feedback phase on the new draft Out-of-Home (OOH) advertising policy, key industry players share their insights on...
The Brihanmumbai Municipal Corporation unveils stringent guidelines for OOH and DOOH advertisements, incorporating specific regulations for political campaigns ahead of Maharashtra's state elections.
These certifications highlight the company’s commitment to fostering an inclusive and diverse work environment
The urban local body sets sights on significantly augmenting its revenues from outdoor advertising
Outdoor ads will be prohibited in areas such as national parks, district forests, water bodies, historical monuments, among others
Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.
The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.
Hoardings in the 20-minute area will be brought down, says report.
Prashantkumar A Jaiswal, Director, CivilTech India, Nashik highlights the factors that are paramount for ensuring the structural stability of hoardings.
The campaign highlights the AI features introduced in the latest model iPhone
With the festive season in full swing, brands across sectors are leveraging GSB Ganpati’s grand pandal to boost visibility through...
In a bid to blend seamlessly into the busy lives of today’s youth, NESCAFÉ’s latest campaign leverages the power of...
Bajaj Auto engages MOMS for the ‘Definitely Daring’ campaign
The campaign across Edge7 billboards communicates core WhatsApp features that resonate deeply with users, reminding them of the app’s security...
The rail advertising contract covers 272 London Underground stations, more than 120,000 Tube car panels, 83 London Overground stations, 45...
Instals 46.25m Philips Public LED wall
With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions,...
The contract covers advertising on all TfL’s 4,700+ bus shelters
The Google Pixel 9 campaign, featuring kinetic motion-led creatives, is displayed on ProDigi DOOH network along Mumbai’s Western Express Highway,...
Chennai-based Podhigai Ads expands its presence in Central India with exclusive rights for interior and exterior branding on Nagpur Metro,...
“The expansion of Vistar Academy into the APAC region underscores our commitment to empowering all levels of the advertising community...
Creative is critical, the next most element in a campaign to sheer brand size
Signify has created a 16-foot illuminated modak installation, powered by Philips lights, to celebrate Ganpati Festival in Mumbai, earning recognition...
To celebrate Ganesh Utsav, Swiggy Instamart installed a unique modak dispenser on Carter Road, Mumbai, offering free modaks to passersby...