Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9

For some time now, OOH businesses in Bengaluru and rest of Karnataka have been confronting a gamut of challenges that stem from (i) inconsistent and arbitrary implementation of advertising norms by civic authorities; (ii) Lack of defined PPP opportunities for the industry in relation to urban development / smart city development; (iii) Inadequate support from the civic authorities for investment in digital OOH formats; (iv) Arbitrary action against outdoor media in the name of environmental issues; and Proliferation of unauthorised media leading to cluttering of the OOH landscape.

To address the issues and to collectively explore the new growth avenues, the Karntaka Talks OOH Conference will be held at the Royal Orchid hotel on Airport Road, Bengaluru on February 9, 2018.

Karnataka Talks OOH Conference 2018 will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers – on a common platform to:

• Forge industry partnerships to effectively leverage the new & emerging business & investment opportunities
• Further the dialogue between OOH policy makers and industry leaders on PPP project opportunities & business regulation
• Broadbase the buyer-seller interactions
• Create attractive OOH formats across regional markets that draw the attention of great many advertising brands
• Employ the latest technologies to enhance OOH competitiveness

The Conference will feature Individual Presentations, Panel Discussions & Group Discussions involving Senior Government Officials, Brand Marketers, OOH Consultants and National and Regional OOH Business Leaders.

The Knowledge Sessions will begin at 3PM.