Deepa Gupta, SVP at MOMS Outdoor, to moderate panel at Gujarat Talks OOH

Deepa Gupta, Senior Vice President at Madison Outdoor Media Solutions (MOMS), will moderate the panel discussion ‘Premium inventory: Is there a demand-supply mismatch?’ at the third edition of Gujarat Talks OOH, scheduled for October 30, 2026, at Hyatt Ahmedabad. 

With over 20 years of experience in the OOH industry, Deepa heads the West and South regions for MOMS. She has led OOH mandates for leading brands such as Asian Paints, Raymond, Lodha, Swiggy and Bajaj Auto, among others. Her expertise spans strategic media planning, buying, client partnerships and media-owner relationships, giving her an understanding of both advertiser expectations and the commercial dynamics of the medium. 

The panel will examine whether the availability of premium OOH sites in Gujarat is keeping pace with advertiser demand, and what defines premium inventory in an increasingly competitive media landscape.  

The discussion will essentially explore how brands evaluate site quality, location, visibility and audience relevance, alongside considerations such as pricing, availability and campaign objectives and other regional OOH dynamics. The aim is to examine the challenges of matching advertiser expectations with the inventory available in the market, and how media planning and OOH industry partnerships can help address these gaps. 

Gujarat Talks OOH brings together brands and industry stakeholders to discuss the opportunities and challenges shaping the state’s OOH advertising market.