Armour Digital OOH is DOOH Partner to Gujarat Talks OOH conference

Digital out of home (DOOH) media creates new and innovative brand and consumer experiences. Some of the best known OOH media assets around the world are all digital. Today, with more creative use of AR/VR and anamorphic content, the wow effect of OOH advertising has a lasting effect on audiences. Armour Digital OOH is at the forefront of the DOOH renaissance in India, especially in the transit space.

Keeping in view the high potential of DOOH expansion in the Gujarat markets, Armour Digital OOH has associated with the upcoming 2^nd edition of Gujarat Talks OOH conference as the ‘DOOH Partner’. The day-long conference will be organised in Ahmedabad at Courtyard by Marriott on April 23.

Speaking about the brand association with Gujarat Talks OOH conference, Anil Hirani, Managing Director of Armour Digital OOH tells Media4Growth that the OOH firm recognises the high potential of OOH markets in Gujarat synchronous with the rapid urbanisation in the state. “As a DOOH firm that believes strongly in the power of new technologies and creative solutions that deliver great brand experiences and superior advertising outcomes, Armour Digital OOH aims to be strong force behind the DOOH transformation that is underway in India. Gujarat OOH markets are definitely high up on our radar,” says Anil Hirani, while also underlining the firm’s recognition of the importance of conferences organised by Media4Growth.

The day-long conference is envisaged as an industry forum where brand CEOs and marketers having deep interest in the Gujarat markets, leading OOH media owners operating in the state, top national and regional OOH agencies, adtech specialist and consultants will converge to deliberate upon factors that will augment the OOH experience and outcomes for all business stakeholders in the state. The conference will also serve as an occasion for business introductions and meetings during the networking sessions.