Prakash Arts takes up Associate Sponsorship of OAC 2023

Prakash Arts, one of India’s oldest OOH media owning firms with a rich business history spanning over 50 years, has been a partner to the annual Outdoor Advertising Convention (OAC) from the very first edition in 2005, governed by the company’s deep support for all industry first initiatives. 

The OOH firm, which has extensive business footprints across the southern markets in particular and having carved a niche for itself with initiatives like city beautification, the setting up of an air-conditioned bus shelter in Hyderabad, PPP projects, among others, has once again come forward to take up the Associate Sponsorship of this year’s Outdoor Advertising Convention, which is the 17^th edition of the convention, that will be held at the state-of-the-art Manekshaw Centre, Delhi on July 28-29.

Speaking about the intricately woven brand association of Prakash Arts with OAC, C D V Subba Rao, CEO & Director of the OOH group, tells Media4Growth that OAC has been the most definitive industry platform in India for OOH business all these years and not being an integral part of the convention would be like “not being in the industry”.

“The OAC provides rich perspectives on OOH developments in India and around world, as presented by the eminent global and Indian speakers and those are great learning experiences, apart from the networking opportunities that come by,” says Subba Rao.

In regard to the growth of OOH business, Subba Rao advocates tripartite meetings between the clients, agencies and media owners that will help to deliver the best solutions to the advertisers which in turn will have a huge beneficial impact on the industry itself. 

The OAC 2023 knowledge sessions will be directing particular focus on:

• Doubling OOH revenues
• Growing the DOOH/pDOOH pie
• Enhancing the creative quotient
• Smart city projects/urban development & OOH
• Technology adoption for OOH competitiveness
• Retail DOOH opportunity
• Green solutions including EV charger media networks
• Ad verification & media monitoring tools.

The sessions will be addressed by global OOH leaders, top brand marketers, media planners and strategists, government officials, adtech specialists, creative professionals, among others.

Like previous editions, OAC 2023 will have the Quintessential OOH Quiz contest, and contests for the best questions asked during the individual knowledge sessions.