OAC

Laqshya Media’s Atul Shrivastava to join OAC 2026 panel discussion on a timely theme

Having played a pivotal role in shaping Laqshya Media Group’s growth journey and championing values-led leadership, Atul Shrivastav, CEO, Laqshya Media Group, will bring his perspective on why trust, technology and transparency have become increasingly important in defining the future of OOH.

Published

July 20, 2026

M4G Bureau

Atul Shrivastava, CEO, Laqshya Media Group, will join an important panel discussion titled, ‘Trust, Tech and Transparency: Time to revisit the 3 Ts?’ at OAC 2026.

A seasoned industry leader, Atul is widely recognised for his ability to build formidable teams and foster a culture rooted in integrity, hard work and long-term value creation. Having joined Laqshya Media in 2002 as Regional Manager – North, he steadily rose through the ranks to become the company’s CEO in just over a decade.

During his tenure, Atul has played a significant role in expanding Laqshya’s solutions business, developing outdoor assets across multiple markets and contributing to the company’s diversification and growth strategies. Working closely with the leadership team, he has also been instrumental in organisational restructuring and strengthening the group’s market position.

Against the backdrop of increasing demand for accountability, measurement and innovation in media, the panel will deliberate on whether the OOH industry needs to revisit its fundamental pillars and how trust, technology and transparency can collectively shape its next phase of growth.

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together some of the brightest minds from media, marketing and technology to exchange ideas and explore new possibilities for the future of the industry under the theme, ‘Do The X!’.