OAC
Jahan Mehta of OAP MediaTech joins OAC panel on raising OOH’s edge
Jahan joins a panel that will discuss a critical question facing OOH today, as the digital medium continues to hold sway in marketing budget allotment and measurability, among other factors, continues to challenge the OOH eco-system.
‘Grabbing a share of the Digital Pie: How OOH can get its act together’ – this is the theme for a panel discussion at the upcoming 20th edition of the OOH Advertising Convention (OAC) 2026, scheduled to be held on July 24 & 25 at the Grand Hyatt, Goa. Joining the panel of speakers to discuss this theme, is Jahan Numazar Mehta, Chief Growth Officer, at OAP MediaTech.
Jahan Mehta leads Selvel One Group, India’s foremost outdoor advertising conglomerate. Under his strategic direction, the Group has successfully diversified into media buying, sports management, and real estate development. His values are deeply rooted in the legacy of his grandfather, Late Rusi Gimi, Selvel’s Founder, who inspired him to embrace the principle of giving back to society and creating lasting impact.
Jahan is also a passionate and accomplished sportsman, having actively represented across multiple disciplines and having held key leadership roles across many sports bodies in the country.
Jahan will add his insights on a topic that is of much significance today, as the digital media continues to draw budgets, while OOH – a medium collectively acknowledged as an indispensable one for the real-life impact that it drives – is still grappling to prove measurable impact.
Themed as ‘Do the X’ OAC 2026, the premier industry event’s 20the edition, will see the convergence of industry leaders and a line-up of themes that will shine the spotlight on the intersection of diverse factors that can usher in a more dynamic future for the OOH medium.
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