Dipankar Sanyal, CEO, Platinum and MRP, joins OAC panel to discuss OOH commoditization

Dipankar Sanyal, CEO of Platinum and MRP, a veteran with three decades of experience in the Out-of-Home (OOH) industry, is set to join a crucial panel discussion at the OOH Advertising Convention (OAC) 2025. He will contribute his insights to the sharp and timely topic: ‘OOH Media is not a commodity: So, who is commoditizing it?’ 

Dipankar’s  30-year career in the OOH sector includes significant stints at leading agencies such as Portland, Zenith Optimedia, RK Swamy BBDO, and Madison. For the last 15 years, he has held top management roles, bringing a wealth of strategic leadership to the forefront. His rich experience stems from working with a diverse portfolio of large AOR clients, including industry giants like ITC, Coca Cola India, Tata Motors, BPCL, Parle Agro, and ABCL. A true people’s person, Dipankar’s strategic business planning and exceptional client delight skills have been pivotal to Platinum’s phenomenal growth since he took the reins of the agency a decade ago. His deep understanding of the OOH landscape makes him a vital voice for this critical discussion. 

The OOH Advertising Convention (OAC) is India’s premier knowledge-sharing and networking event for the out-of-home advertising industry. The 19th edition, OAC 2025, will take place on July 18 & 19, 2025, at The Westin Powai, Mumbai, under the theme ‘Mapping a New OOH-scape’. This definitive annual gathering will bring together all industry stakeholders to explore new avenues, discuss trends, and address challenges, featuring an OOH Expo showcasing the latest innovations and culminating in the Out of Home Advertising Awards (OAA) Ceremony.