OAC

Amiya Swarup, Partner, Marketing Advisory Services, EY to speak at OAC 2022

Amiya will be sharing his perspectives on how data is impacting the media landscape, and in particular the OOH business

Published

July 25, 2022

The media industry has witnessed climatic changes in recent years, spurred by increasing use of data technology across media channels. Against this backdrop, Amiya Swarup, Partner, Marketing Advisory Services, EY will be speaking at the Outdoor Advertising Convention on the theme of ‘Tectonic shifts in media landscape: how OOH can hold its place and grow’. Amiya in his presentation will cover aspects, such as, how (i) data is transforming the media landscape and the impact that it has on brand advertising; (ii) brands see greater RoI in this emerging scenario; (iii) digitalisation of OOH is altering the medium’s competitiveness vis-à-vis other media channels.

Amiya leads the Marketing Advisory Services and is Partner with EY. He is a seasoned business leader with over 17 years of experience in leading brand and marketing advisory. Marketing plays a critical role in business growth, marketing strategy, automation or tech led marketing innovations.

Amiya works with CMOs across sectors and is uniquely positioned to have a bird’s eye view of key trends across sectors and organisations. He has a deep understanding of dynamics of brand and media agency relationship.

The Outdoor Advertising Convention will be held at Westin, Powai Lake, Mumbai on August 17-18, 2022.