International Events
Top honour for Xperia Group at Goafest’s Media Abby awards
The OOH experiential agency won Gold in Innovative Use of Cinema
OOH experiential agency Xperia Group, which has distinguished itself in the area of creative experiential execution for brands with ad-tech integrations, bagged a Gold in the Media Abby Award contest for Innovative Use of Cinema at the Goafest 2023 that concluded in Goa on May 26.
Xperia Group won the award OOH in-cinema advertising by Maruti Suzuki Brezza Relaunch which was a 270-degree on-screen advertising at PVR INOX Cinemas.
PVR had collaborated with Xperia Group to introduce experiential in-cinema advertising on the big screen for the first time in India using 3D projection mapping on the side walls, powered by hybrid technological integration.
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Talks OOHDeepa Gupta, Vice President – West & South, MOMS Outdoor, to speak at South India Talks OOH 2025
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Creative Concepts
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
