M4G spoke with Vishwanjali Technology as they prepare to present their innovations at the OOH Expo.
Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.
Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media
Selected tennis highlights will be shown in 13 UK cities
Mayhew was a winner in Ocean’s annual digital creative competition
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store...
Special Olympics GB fan zone opens at Westfield London
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels,...
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO,...
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Blood Cancer United partnered with Clear Channel Outdoor for this campaign
Running for a span of 20 days, the campaign features a captivating visual of a model dressed in elegant, contemporary...
The installation featured four key engagement zones, each carefully curated to evoke the film’s mythical spirit while encouraging audience interaction.
A lone Black Phone, fixed to a bespoke street-side installation, beckoned curious commuters to answer its call.
The Times Square takeover is the first in a series of activations from Creators 4 Mental Health, with upcoming events...
The campaign is conceptualised by Howatson+Company
The report’s scope includes multiple segmentation axes, covering five geographic regions - North America, Europe, Asia Pacific, Latin America, and...
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
The campaign is conceptualised by INTO Creative
The campaign is executed by Rapport WW
Snehita moves to Yum! Brands from Jubilant FoodWorks- Domino’s, where she served as Deputy Manager - Marketing.
Nick Shaw, currently Chief Commercial Officer UK, is promoted to UK CEO. He replaces Phil Hall who is promoted to...
The newly installed Metro line 3 is part of the city’s growing network and the Mahalaxmi metro station is set...
The scope of the campaign featured branding at 50 strategic Puja Pandals across Kolkata, Bengal, Bihar, Jharkhand, and the North...
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...