Top honour for Xperia Group at Goafest’s Media Abby awards

OOH experiential agency Xperia Group, which has distinguished itself in the area of creative experiential execution for brands with ad-tech integrations, bagged a Gold in the Media Abby Award contest for Innovative Use of Cinema at the Goafest 2023 that concluded in Goa on May 26. 

Xperia Group won the award OOH in-cinema advertising by Maruti Suzuki Brezza Relaunch which was a 270-degree on-screen advertising at PVR INOX Cinemas.

PVR had collaborated with Xperia Group to introduce experiential in-cinema advertising on the big screen for the first time in India using 3D projection mapping on the side walls, powered by hybrid technological integration.