As the IPL season takes over the country, Hyderabad-based Mera Hoardings recently made quite a mark as it partnered with the 2016 champions and the local team, Sunrisers Hyderabad for the team’s OOH campaign.

In Hyderabad, apart from the traditional assets, the city’s metro trains were branded with the words ‘Orange Army’ – a nickname for the supporters, and the creatives also featured the slogan ‘Orange Fire Idhi’. The campaign also saw ads displayed at several malls and shopping centres which made use of digital screens.

Apart from Hyderabad, Mera Hoardings took the campaign to cities all over Andhra Pradesh and Telangana such as Vishakhapatnam, Nellore, Tirupati, Vijayawada, Rajahmundry, Warangal, and Kakinada.