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Podcast4 days ago

From surveys to live data: The next phase of OOH measurement in South Africa

In a conversation with Livia Brown and Kirsty Carlson on the Beyond the Billboard podcast, Rafe Usher-Harris, Commercial Director at...

Industry News5 days ago

New study finds OOH Advertising drives stadium attendance, social buzz, and citywide impact

This study was conducted by the Out of Home Advertising Association of America (OAAA) in partnership with The Harris Poll.

Ad Policies & Regulations6 days ago

Maharashtra Govt issues statewide resolution for hoardings on Government land

The new framework, issued through a Government Resolution dated September 15, 2025, introduces uniform rules for permissions, license fees, and...

Uncategorized6 days ago

HYUE launches high-impact OOH campaign

The campaign is executed in partnership with DOOHIT

Contracts & Investments7 days ago

DoohClick launches in Canada with Movia partnership

Founded in 2015, Movia has built its reputation as a pioneer in mobile OOH, using delivery vehicles as moving billboards...

Creative Concepts7 days ago

Fastrack UFO Collection lands on billboards with 3D installations

The campaign is executed by Platinum Outdoor.

International Events1 week ago

WOO Forum Seoul to spotlight regulation and automation in global OOH

The Forum is being held from November 5-7.

Campaigns1 week ago

Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai

Strategic placement of these billboards in high-traffic areas, as seen with the bustling street scene captured at night, ensures maximum...

Creative Concepts1 week ago

Swiggy sets rats running to highlight on-time delivery promise

The installation is placed at Carter Road in Mumbai

People1 week ago

Manish Guptaa takes charge as Chief Marketing Officer of Pizza Hut India

In the interim, Manish will also continue to lead the Digital & Technology mandate until a new leader is announced.

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