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Showcasing Madrid in Shanghai: Worldcom OOH partners Irismedia for tourism campaign

By M4G Bureau - June 20, 2024

Campaign generates over 14 million impression 15-second spots on 28 advertising screens

In the economic heart of Shanghai, Worldcom OOH, a company specialized in strategy, planning, and implementation of OOH and digital campaigns, has successfully carried out a campaign in collaboration with Irismedia to promote tourism in the city of Madrid.

With 28 spectacular screens strategically located in the corridors connecting the Reel shopping mall and Jingan Temple metro station, Worldcom OOH and Irismedia have brought the beauty and attractions of the city of Madrid to Chinese citizens, inviting them to discover the Spanish capital.

"The objective of this campaign has been to gain visibility and promote the city of Madrid as a prominent tourist destination, encouraging the audience to travel to the Spanish capital. With a duration of one week and impressive coverage, the campaign has generated over 14 million impressions, thanks to the display of 15-second spots on the 28 advertising screens, with a daily frequency of 240 spots and an operational schedule of 15 hours," says Mónica Nicieza, Commercial Director for Europe at Worldcom.

Targeted at frequent international travellers interested in urban tourism, culture, lifestyle, gastronomy, and luxury, the campaign has impacted high-income individuals, residents of Shanghai, and tourists.

"Worldcom OOH is proud to have been part of this campaign in such an impressive city as Shanghai, the most populous in China and one of the most populous in the world, and to have been able to bring our experience and global reach in the field of communication and advertising, once again reaffirming our commitment to promoting tourism on a global scale," concludes Valentín Bueno, CEO of Worldcom OOH.


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