Oxigen Wallet, on becoming the official sponsor of MCL that happened in Dubai, rolled out a big-sized multi-city campaign in India and Dubai using traditional formats...
Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises...
The brand's outdoor campaign covers maximum area across West Bengal. They have also taken the campaign to Patna, Jaipur and Delhi suburbs, approximately covering 86,000 sq....
The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light...
The telecom service provider changed its logo into a tricolour, to celebrate the Republic Day this year. The brand's hoardings also incorporates a model of the...
Promoting their yearly show,"Banega Swachh India, in association with Reckitt's hygiene solution brand Dettol, NDTV notifies its viewers through a fairly big campaign across Delhi and...
PNB Housing Finance has launched a multi-city innovative OOH campaign using a weaverbird's nest which also doubles up as an internet router at Mumbai Airport. The...
In a drive to promote Vodafone RED combo plan, the telecom giant resorts to traditional OOH format across Pune.
Baleno shines in the outdoors!
Executed by Laqshya Media Group, the outdoor innovation executed at Nehru Place with the dynamic digital signage has been giving the spectators the feel of a...
The campaign is executed by MOMS Outdoor
The campaign is executed through Vritti iMedia’s Audiowala Bus Stand platform.
The core of the campaign involved billboards that were physically torn and slashed in a dramatic, evocative manner.
The campaign is executed by Walk The Talk
The work by boutique creative agency INGO avoids the clutter of seasonal clichés no pumpkins, no fake blood instead, it...
This billboard was installed by INTO Creative
As OOH rapidly transforms into a digital-first channel, traditional media owners are discovering that the right technologies don’t replace what...
Ashish Limaye, CEO & Founder of Craving Digital, speaks about how technology is amplifying OOH’s creative power - and why...
The UAE fitness chain GymNation literally puts muscle into its outdoor advertising with a one-tonne stunt promoting a new Strongman...
The campaign is executed by Platinum Outdoor
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Remi Roques, VP & GM – Broadsign APAC, shares his insights on how automation can help OOH media owners move...
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
A new report from Allied Market Research confirms the continued strength and evolution of the Out-of-Home (OOH) sector, projecting significant...