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Insights2 days ago

“Innovation isn’t technology, it’s the way we think”

In his column, Santosh Padhi, Founder & CCO of Into Creative, reflects on why brands must rediscover experimentation and problem-solving...

Campaigns2 days ago

Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup

Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...

Insights5 days ago

Crafting urban narratives: How OOH is Shaping city identity

Junaid Shaikh, Managing Director of Roshanspace Brandcom, highlights how immersive design, safety standards and tech innovation are making OOH part...

Innovative Use6 days ago

Tata.ev frames India’s potholes as the perfect pitch for Harrier.ev

Installed at a potholed stretch of road, the campaign features a bright yellow frame with hazard stripes and the line:...

Insights6 days ago

From media to monument: The vision behind iconic OOH landmarks

In this column, Pramod Bhandula, Executive Chairman – JCDecaux India, delves into how Out of Home media transcends advertising to...

Insights1 week ago

Prestige meets proof in landmark OOH

In this column, Magesh Poondi, CEO, ReLu AI Systems, shares why even iconic sites like Sea Link or Times Square...

Industry News1 week ago

OAAA report: OOH industry sees $2.86 Billion in Q2 revenue

Growth of 3% in the second quarter pushes year-to-date OOH revenue up 2.6%, driven by digital formats and transit advertising.

Insights1 week ago

Landmarks that think: The future of data-driven OOH

Laqshya Media Group’s Yuvrraj Agarwaal builds the case in his own words for landmark sites powered by algorithms, AI, and...

Industry News1 week ago

WOO adds eight organizations to its list of members

WOO now has nearly 300 members from around the world

Tenders1 week ago

Orango Solutions secures advertising rights at 12 Kashmir railway stations

The sites, spread across stations including Srinagar Central, Banihal and Baramulla, will feature a mix of unipoles, static hoardings and...

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