As part of this extension, the installation of the ‘Living Billboard’ in Mumbai features a large green billboard made of 3,500 plants, strategically placed on the...
The campaign is executed in partnership with JCDecaux
The campaign is executed in Mumbai, timing it with peak summers
The campaign is executed by Platinum Outdoor
The campaign is executed by Posterscope India
The campaign is conceptualized by VML
The campaign is executed by Platinum Outdoor
The campaign is executed by OMD Australia
The campaign is developed by independent anti-advertising agency Thingy & Thingy®
The campaign was built around a coordinated cab branding activation across the city. As founders landed in Chennai, they received a WhatsApp message with their assigned...