Campaigns

Garnier Men goes great lengths to advocate skin wellness for men

Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product

Published

July 10, 2017

Bhawana Anand

The general perception is that men are comparatively less concerned about their skincare and wellness. Garnier Men launched an innovatively campaign urging men to do a reality check of their skin health. The campaign, planned and executed by Milestone Brandcom, principally targeted men in the 17-35 age group. The OOH firm executed two different kinds of innovations along with the standard campaign that straddled Mumbai, Delhi NCR, Bengaluru, Kolkata, Ahmadabad, Hyderabad and Pune.

First innovation was executed at a bqs in Mumbai where a tissue paper dispenser was installed to assist people to wipe off sweat and dust on them. Interestingly, the tissue papers were printed with the message reminding them to use the new Garnier Men face wash. The bqs was also decked with leaves at the top along with ‘100% Oil Free’ message and a large sized face wash bottle replica that was carved on the side panel of the shelter.

Another innovation was executed on a billboard where a king sized 3D bottle was placed on the hoarding with leaves at the back along with ‘100% Oil Free’ message.