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Home » Campaigns » Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

Eveready Lighting illuminates Kolkata’s Durga Puja celebrations with marketing activations

By M4G Bureau - October 25, 2023

Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Lighting says, “Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

Celebrated as one of the most vibrant and spectacular festivals in the country, Durga Puja offers a unique opportunity for brands to connect with consumers. In an endeavour to elevate the Durga Pujo fervor, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), celebrated the festive spirit with an array of innovative marketing activations across pandals in Kolkata by enhancing the joy of this season with its signature lighting products at various puja pandals.

Eveready mascot: Campaign

Setting the stage for a radiant Durga Puja, Eveready Lighting showcased its latest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata through innovative marketing activities. In a bid to captivate the consumers and engage the young and old alike, Eveready Lighting initiated a series of innovative marketing activations across pandals such as Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club, etc. Designed to promote Eveready’s Instacharge bulb category, the ‘human balloon activity’, at the Golf Green Puja, was one activity that garnered an overwhelming response, especially from children, thus highlighting the brand's commitment to delivering lighting solutions that are not only reliable but also fun.

Additionally, Eveready Lighting’s lookwalker activities also have been lighting up key market areas in Kolkata, including Gariahat and New Market, and prominent malls such as City Center, Southcity, Acropolis, and Quest. These engaging activities, along with leaflet distribution, have further amplified the brand’s innovative lighting segment. In addition to this, the brand also had a huge drop-down with a LED section, where a captivating 20-second TV ad is running, ensuring that Eveready remains in the spotlight.

Eveready OOH Campaign

In addition to this, the introduction of selfie zones at various locations not only brightened up the festive spirit but also captivated the audience's attention, reinforcing Eveready’s commitment to making the brand synonymous with quality and brilliance.

Speaking on the innovative marketing activations, Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & ElectricalsEveready Lighting said, “At Eveready Lighting, we constantly strive to engage with our customers in innovative and exciting ways. Our commitment to providing superior quality products aligns perfectly with the joyous spirit of Durga Puja. We believe in making moments special, and this Puja, we are proud to be a part of the celebrations that light up Kolkata. Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”

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