Sock and apparel brand Bombas launched their first post-pandemic OOH campaign across JCDecaux NYC network, bringing important conversations about homelessness in NYC to the forefront. “Socks are the number one requested item in homeless shelters. As a result, for every sock purchased from Bombas, the brand also donates a pair,” states a report on the campaign published on JCDecaux North America website.

The messaging of the campaign ‘turns the narrative surrounding homelessness from judgment to empathy and understanding by highlighting how people from diverse backgrounds and life situations can find themselves experiencing homelessness.”

To provide a more personal perspective beyond the statistics, The Bombas website spotlights fifteen individuals all from unique circumstances who are now currently experiencing homelessness, continuing the story behind the statistics.