Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad

Royal Stag Boombox has taken its latest OOH campaign to a larger-than-life format in Hyderabad, using an anamorphic LED display at SAS Mall to showcase its music property and artists. 

Executed by Coral Media on the Iconic by ONE VISION site, the campaign uses the screen’s anamorphic capabilities to create a dimensional visual treatment, with artists including French Montana and other Boombox performers brought to the forefront of the display. 

The creative uses the expansive format to highlight the Royal Stag Boombox identity alongside artist-led communication, making the large-format screen itself an integral part of the campaign. 

With its scale, anamorphic execution and prominent location in Hyderabad, the campaign demonstrates how large-format LED infrastructure can be used to turn a conventional brand message into an attention-led OOH experience.