OAC

Jayesh Yagnik to anchor OAC 2026 session on brand marketers’ evolving role

With long standing experience in the Out-of-Home industry and a deep understanding of brand building and media transformation, Jayesh Yagnik, CEO, MOMS Outdoor, will share his perspectives on how marketers’ roles are increasingly expanding beyond storytelling, enabling them to become technology-led business enablers.

Published

July 20, 2026

M4G Bureau

With marketing increasingly intersecting with data, AI and business transformation, the role of the modern marketer is undergoing a significant evolution. The traditional boundaries of brand building are expanding, demanding a new blend of creativity, technological understanding and strategic thinking. Anchoring a session titled ‘From Story Tellers to Technocrats: Extending the Marketer’s Boundaries’ at OAC 2026, will be Jayesh Yagnik, CEO, MOMS Outdoor.

Jayesh will recap and summarise the perspectives presented by brand marketers on their evolving role as technocrats, while adding his own insights on the expanding boundaries of brand marketers’ KRAs today.

An industry veteran with extensive experience across media and Out-of-Home advertising, Jayesh has closely witnessed how brands have transitioned from communication-led strategies to increasingly technology-enabled approaches. His understanding of both consumer engagement and business transformation positions him uniquely in a conversation around the future of marketing leadership.

The panel will deliberate on whether tomorrow’s marketers need to evolve beyond their traditional roles and become equal parts storytellers, data interpreters and technology strategists. It will also examine how organisations can prepare marketing teams for an increasingly complex and interconnected business landscape.

The 20th edition of OAC will be held on 24-25 July 2026 at the Grand Hyatt, Goa, bringing together leaders from across marketing, media and technology to discuss the ideas, innovations and disruptions shaping the future of the industry.