Creative Concepts
Havmor melts into the streets with larger-than-life OOH for Belgian Silky Choco Cone
The campaign is executed in partnership with WPP Media and Sakshi Advertising Company
Havmor Ice Cream has rolled out a striking outdoor campaign in Ahmedabad to launch its new Belgian Silky Choco Cone, bringing the product to life through a larger-than-life 3D installation that transforms a bus shelter into an immersive brand experience.
Executed by WPP Media and physically brought to life by Sakshi Advertising, the campaign recreates the Belgian Silky Choco Cone at scale, featuring an oversized cone mounted atop the shelter along with melting chocolate-inspired detailing flowing across the structure.
Built around the product proposition, “Silky. Smooth. So delicious.”, the installation uses dimensional design to dramatize the indulgence and richness of the new offering. By extending the creative beyond conventional media boundaries, the execution creates immediate visual impact while drawing attention to the product’s premium chocolate credentials.
The oversized cone serves as the focal point of the installation, while the flowing chocolate treatment enhances the appetite appeal and reinforces the sensory experience associated with the product. Positioned in a high-visibility urban environment, the execution is designed to capture attention from both commuters and pedestrians, turning an everyday transit touchpoint into a memorable advertising canvas.
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