Tommy Watches’ ‘Time For A Hilfiger Holiday’ campaign

Tommy Hilfiger Watches has rolled out its “Holiday – OOH” campaign for December, targeting high-traffic retail hubs during the festive shopping surge. Executed by Say It Loud Media, the 30-day campaign is deployed across 45 units in major malls across Mumbai, Thane, Pune, Bengaluru, Delhi, Noida, and Chandigarh. 

The ad creative features the brand’s latest watch collection with the primary tagline, “Time for a Hilfiger holiday.” The visual focuses on the premium design of the timepieces, positioning them as a central gift of the season. The creative maintains the brand’s classic aesthetic, utilizing high-impact imagery that aligns with the holiday gifting theme. 

The campaign is executed through a strategic mix of mall media, including digital screens, building facades, and large-scale dropdowns. By securing these massive units in central atriums and mall entrances, the brand ensures dominant visibility at the point of purchase. This multi-city deployment allows Tommy Watches to capture maximum consumer attention during the peak December retail period.