Campa takes over Kolkata in with a 30-foot Immersive 3D Installation

During this year’s Durga Puja, Campa transformed the city into a vibrant purple hue, creating an unforgettable fusion of tradition, artistry, and immersive experience. The brand’s bold intervention transformed Kolkata’s festive canvas, making culture, celebration and creative spectacle one seamless emotion.

At the heart of this takeover stood the iconic Tala Prattoy Pandal, where Campa unveiled a 30-foot immersive 3D anamorphic installation. The anamorphic showcased the spirit of “Big Bottle, Big Celebration” by bringing alive the vibrancy of pandal hopping, dancing, food, and joy—transforming it into one grand Campa celebration. Both Campa Cola and Campa Energy brands owned the space, becoming the epicenter of Puja festivities.

The innovation was conceived and executed by Inventech, a division of Laqshya Media Group, who reimagined how brand storytelling can seamlessly merge with cultural experiences.

“Durga Puja is the true embodiment of culture and togetherness, and this anamorphic experience captured that spirit perfectly,” said Sommnath Sengupta, CEO, Inventech.

Thousands of visitors, from families to influencers and art lovers, paused, admired, clicked, shared. The installation became an anchor point — a must-visit, must-see spot — adding fresh momentum to traditional pandal hopping.