Hirist.Tech makes noise with bold hiring billboard in Bengaluru

Hirist.Tech’s recent Out-of-Home (OOH) campaign in Bengaluru has become a major topic of discussion, particularly within the tech community. The campaign’s core strategy is to use provocative, high-impact messaging to capture the attention of top-tier talent. 

One of the campaign’s most prominent billboards features the line: “99% people should ignore this ad. Hiring only the TOP 1%.” This message uses reverse psychology, creating a sense of exclusivity and challenge. Instead of appealing to a broad audience, it directly speaks to the confidence of elite tech professionals, daring them to prove they belong to the “top 1%.” The simplicity and boldness of the text, against a clean background, ensure the message is unmistakable. 

Another billboard in the campaign tackles a specific, common concern for high-salary earners in Bengaluru: “Is 54 LPA enough to live in Bengaluru? Be that annoying techie who asks this.” This creative approach immediately resonates with a very niche audience. By posing a question that is both relatable and a marker of a high-earning individual, Hirist.Tech demonstrates an understanding of its target market’s specific challenges and lifestyle. It playfully acknowledges a stereotype while simultaneously positioning itself as the platform for those who are at the pinnacle of their careers and have these kinds of “first-world problems.” 

It’s a prime example of an OOH campaign that is not just about visibility, but about creating an identity and a brand that aligns with the aspirations and self-perception of its target audience.