Contracts & Investments

Khushi Advertising bags exclusive advertising rights for Aparna Neo Mall, Hyderabad

Under this exclusive agreement, Khushi Advertising will manage all advertising formats within the mall, including on-site branding and promotional events.

Published

July 31, 2025

M4G Bureau

Khushi Advertising, India’s leading integrated Out‑of‑Home (OOH) media specialist, has secured exclusive advertising rights for a period of three years at Aparna Neo Mall, a popular retail and entertainment destination in Hyderabad. The partnership marks a notable milestone, as Khushi becomes the sole media partner for the first-ever mall by Aparna Constructions, one of Hyderabad’s most iconic and eminent real estate developers.

Aparna Neo Mall, the debut retail venture of Aparna Constructions, is strategically located among high-concentration residential and IT communities in Hyderabad’s Nallagandla region. Spread across five levels, the mall features over 120 brands, including 20+ fashion labels, 15+ culinary outlets and a 7-screen multiplex with more than 1,200 seats — offering brands an expansive canvas for immersive consumer engagement.

Under this exclusive agreement, Khushi Advertising will manage all advertising formats within the mall, including on-site branding and promotional events. This addition further strengthens Khushi’s presence across South India, where it now holds exclusive media rights in ten malls, including two in Hyderabad – Aparna Neo Mall and Nexus Hyderabad Mall.

Syed Ameen, Assistant General Manager – Business Development, Khushi Advertising Ideas Pvt. Ltd., stated, “This partnership is a testament to the trust placed in us by one of Hyderabad’s most respected developers. We’re excited to bring our integrated OOH expertise to a fresh and high-potential space and look forward to enabling brands to build deeper connections through creative, on-ground engagement.”

Priyanka Udeshi, Centre Head, Aparna Neo Mall added, “Our association with Khushi Advertising opens new avenues for curated brand experiences inside the mall. Their strategic thinking and executional strength will help elevate the overall atmosphere, giving visitors a richer, more engaging journey. We look forward to a successful collaboration that enhances both brand presence and shopper delight.