Sravani Babu, Associate Director – Brand Marketing at PepsiCo, joins OAA 2025 jury

Sravani Babu, an accomplished marketing professional with a rich background in brand management and sales, currently serving as Associate Director – Brand Marketing at PepsiCo, has joined the esteemed jury panel for the OOH Advertising Awards (OAA) 2025. 

Sravani has been a key part of PepsiCo India since December 2021. She began her journey leading the beverage portfolio for Mountain Dew, where she spearheaded several award-winning campaigns, including those recognized by WARC and Effies. Following this, she took charge of the Quaker portfolio at PepsiCo and is now leading Digital Commerce Marketing for the company. Prior to her tenure at PepsiCo, Sravani honed her expertise over close to 8 years with the FMCG major ITC Limited, working across various verticals. Her extensive experience in building brands and navigating the evolving digital commerce landscape positions her as a valuable addition to the OAA jury. 

The 19th OOH Advertising Convention (OAC) 2025 is set to be a landmark event for the Out-of-Home industry, scheduled for July 18-19, 2025, at The Westin Mumbai Powai Lake. This year’s convention will explore the dynamic theme ‘Mapping a New OOH-scape,’ delving into the future of the OOH medium, exploring key areas such as cutting-edge technological advancements, evolving consumer behaviors, and innovative creative approaches. 

Running concurrently with the main convention, the OAC Expo will offer attendees a comprehensive showcase of the latest solutions and innovations driving the OOH industry forward. The convention will culminate on the evening of July 19, 2025, with the prestigious OOH Advertising Awards (OAA) 2025 ceremony, dedicated to honoring outstanding achievements and inspiring excellence across the Out-of-Home advertising landscape.