Korean craze hits India: McDonald’s OOH blitz

McDonald’s (N&E) India has partnered with Greenline to roll out a dynamic and extensive OOH advertising campaign targeting consumers in Delhi/NCR, Lucknow, Agra, Varanasi, Punjab, and Kolkata for the launch of its highly anticipated Korean flavour. The campaign is currently underway, aiming to significantly enhance brand visibility and drive engagement within these crucial markets and create awareness for the launch. 

The strategic OOH deployment encompasses a diverse mix of high-reach media formats – Bus Queue Shelters (BQS) and college pole kiosks, to capture the attention of commuters and pedestrians in high-traffic areas. Traditional billboards are placed along arterial roads and high traffic junctions to ensure higher visibility and brand recall. Furthermore, the campaign is also tapping into the metro networks through metro station advertising. 

The campaign has focused media placement across specific touchpoints that resonate with McDonald’s target audience. High footfall malls are serving as prime locations to connect with the young TG. Eye-catching dropdown banners are also being utilized in key locations to create impactful visual impressions. Recognizing the importance of the youth demographic for the Korean flavour, the campaign has also strategically targeted youth-centric areas such as college campuses and popular high street markets.